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Elastic develops the open source Elastic Stack (Elasticsearch, Kibana, Beats, and Logstash), X-Pack (which offers commercial features for the Elastic Stack), and Elastic Cloud (a family of SaaS offerings). To date, there have been more than 250 million cumulative downloads of the Elastic Stack. Elastic is used by thousands of organizations including Cisco, eBay, Goldman Sachs, NASA, Microsoft, Mayo Clinic, The New York Times, Wikipedia, and Verizon to power mission-critical systems. Elastic is used for use cases that require search, logging, metrics, and security of data. Backed by Benchmark Capital, Index Ventures, and NEA with more than $100 million in funding, Elastic has a distributed workforce with more than 900 employees in 30 countries.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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