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Eventbrite develops an online platform that lets users find and create events. Its platform helps them plan events, such as event academies, classes and workshops, conferences, endurance, food and drink, music, nonprofits, and fundraisers, performing and visual arts, politics, and reunions. Eventbrite's platform also lets users sell tickets, register online, post events, manage events online, event management, register event for free online, and search San Francisco events. Moreover, the company offers mobile application opportunities. Eventbrite serves customers worldwide. Renaud Visage and Julia and Kevin Hartz founded Eventbrite in 2006, with its headquarters in San Francisco in California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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