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Factors.AI is a Marketing Analytics platform providing sophisticated omnichannel, every-touch attribution technology and unparalleled performance insights for Marketers about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales. With Factors.AI Marketers can type a simple search to instantly analyze all marketing data and leverage artificial intelligence to get relevant insights given as feed of answers to thousands of questions they might not have thought to ask.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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