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Factual is the location data company the world’s most valuable brands and tech companies trust to understand and intelligently grow their businesses. Factual provides product and engineering teams, marketers and data analysts access to the world’s most trusted, accurate and comprehensive data on places and people worldwide, transforming products, advertising and businesses with data that puts everything in context.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Factual
could have used journy.io
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