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Fauna is a data api for modern applications that facilitates rich clients with serverless backends by providing a web-native interface with support for GraphQL and custom business logic, frictionless integration with the serverless ecosystem, a no compromise multi-cloud architecture you can trust and grow with and total freedom from database operations. Innovators like Nextdoor and NVIDIA trust Fauna to power their applications. Backed by premier venture investors Madrona Venture Group, Addition Capital, and GV, Fauna is a 100% remote organization with an experienced leadership team hailing from Microsoft, Okta, Twitter, Elastic, and Oracle. For more information visit fauna.com or follow us at @fauna.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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