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Fieldwire is an end-to-end jobsite software - solution for the construction industry. With its instinctive mobile application, Fieldwire connects the entire project team — from the subcontractor's foremen to the general contractor's project manager — enabling efficient and real-time information sharing. Used on more than 800,000 projects worldwide, Fieldwire has saved its users millions of dollars by powering clear and efficient communication between the office and the field.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Fieldwire
could have used journy.io
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