Drive Product-led Growth
like the Best

Boldly do what others have done before.
Figma

Figma

https://figma.com
Product-led
Sales-led
Founded
United States

,

2012
Industry
design
Employees
945
Community Building

Video Content

Community

Podcast

Newsletter

What is

Figma

?

Figma is a design platform for teams who build products together. Born on the Web, Figma helps teams create, share, test, and ship better designs from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page.

Figma

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Figma

could have used journy.io

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