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With Folk, we're going beyond the simple address book: we are reinventing contact management by turning it into a productivity tool. Folk is introducing a better way to organize contacts and map your network, share it with other members of your organization, and turn contact groups into actionable views. As contacts are highly valuable for businesses, we are building a product which is secure and collaborative by design.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Folk
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