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FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform. Its tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation empowering everyone in an organization to help build the best online experience for customers. The company was founded in 2014 and is headquartered in Atlanta, Georgia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
FullStory
could have used journy.io
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