Drive Product-led Growth
like the Best

Boldly do what others have done before.
FullStory

FullStory

https://fullstory.com
Product-led
Sales-led
Founded
United States

,

2014
Industry
computer software
Employees
635
Community Building

Video Content

Community

Podcast

Newsletter

What is

FullStory

?

FullStory is a customer experience data app that captures customer experience data in one powerful and easy-to-use platform. Its tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation empowering everyone in an organization to help build the best online experience for customers. The company was founded in 2014 and is headquartered in Atlanta, Georgia.

FullStory

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

FullStory

could have used journy.io

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