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GatsbyJS is a React-based SSG that first debuted in 2015. Built by Kyle Mathews and fully open source, Gatsby upended the SSG ecosystem by combining best-practice front-end development techniques (route-based code splitting, PRPL, service workers, and offline support) with dynamic data integrations via a rich set of plugins (WordPress, Drupal, Contentful, MongoDB, etc.), queried at compile-time. Best of all was when Gatsby v1.0 shipped with connectors to PHP workhorse CMSs like Drupal and WordPress. Meaning that non-techies could still comfortably push content in the familiar way, while devs got to make use of React’s component model. Developers jumped on Gatsby like birthday kids on cupcakes: Gatsby is already in use by literally tens of thousands of developers, and downloaded nearly 500,000 times each month.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Gatsby
could have used journy.io
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