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GetFeedback's mission is simple: to help companies understand and improve their customer experience with beautiful, easy-to-use software. Salesforce executives [Kraig Swensrud](/person/kraig-swensrud) and [Sean Whiteley](/person/sean-whiteley-2) founded GetFeedback in 2013, and today it’s the trusted survey provider of some of the world's most innovative brands. GetFeedback has grown to become the leader in customer experience surveys for the Salesforce ecosystem. GetFeedback is now the top-rated customer feedback solution on the Salesforce AppExchange, and was recently recognized as a leader in survey software by G2Crowd.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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