Drive Product-led Growth
like the Best

Boldly do what others have done before.
Guru

Guru

https://getguru.com
Product-led
Sales-led
Founded
United States

,

2013
Industry
internet
Employees
295
Community Building

Video Content

Community

Podcast

Newsletter

What is

Guru

?

Guru is a collaborative knowledge management solution where answers find you--everywhere, every time.By empowering these teams in-context with the knowledge they need to respond to customer questions, they can stop spending time hunting down information and instead focus on what matters most — their customers.If you'd like to learn more, head over to getguru.com and try Guru for free! Follow us on Twitter: https://twitter.com/Guru_HQ

Guru

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Guru

could have used journy.io

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