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Glassdoor

Glassdoor

https://glassdoor.com
Product-led
Sales-led
Founded
United States

,

2007
Industry
computer software
Employees
1309
Community Building

Video Content

Community

Podcast

Newsletter

What is

Glassdoor

?

Glassdoor is a job and recruiting sites that operates online jobs and career community. It helps employees, job seekers, employers, and recruiters in finding and sharing information about the companies and jobs that include company reviews, interview questions and reviews, office photos, salary details, and information to make career decisions. Rich Barton, Robert Hohman, and Tim Besse founded June 2007, with its headquarters in Mill Valley in California. Glassdoor operates worldwide.

Glassdoor

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Glassdoor

could have used journy.io

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