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GoDaddy

GoDaddy

https://godaddy.com
Product-led
Sales-led
Founded
United States

,

1997
Industry
computer software
Employees
7
Community Building

Video Content

Community

Podcast

Newsletter

What is

GoDaddy

?

Go Daddy is the Web's top platform for small businesses and offers everything needed to to grow and manage an online presence, from domain names and website builders to complete eCommerce solutions. The company has earned a place as the world's #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365. Go Daddy is the world's largest domain name registrar and Web hosting provider * More than 55 million domain names under management Go Daddy registers, renews or transfers more than one domain name every second of every day Go Daddy is larger than the next 8 closest registrar competitors combined Go Daddy is the largest hosting provider of secure websites in the world More than 12 million customers Go Daddy is the world's largest provider of net-new SSL certificates Go Daddy has more than 40 product offerings Founded in 1997 by Bob Parsons as Jomax Technologies the Go Daddy group of companies includes three ICANN-accredited domain name registrars: flagship registrar GoDaddy.com, LLC, membership-based Blue Razor Domains, LLC, and reseller Wild West Domains, LLC Private domain name registration services through Domains By Proxy, LLC

GoDaddy

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

GoDaddy

could have used journy.io

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