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At GoodData, we help companies turn data into insights. Our leading composable data and analytics platform gives our customers the flexibility to build and scale any of their data use cases — from self-service and embeddable analytics, to machine learning and IoT — all while maintaining the performance, cost-efficiency, and easy change management of a central and integrated solution.Our team at GoodData is on a mission to empower all users, no matter their technical proficiency, to make decisions with accuracy and confidence.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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