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Grafana Labs supports organizations’ monitoring, visualization, and observability goals through an open and composable platform built around Grafana, the open-source software for monitoring and metric analytics and visualization. Grafana Labs’ commercial products include Grafana Enterprise, with key features and support for large organizations, and Grafana Cloud, a hosted Grafana-based stack that includes Prometheus and Graphite (for metrics) and Loki (for logs).
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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