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Grafana Labs is the company behind Grafana, Loki and Tempo, the leading open source software for visualizing operational data. Grafana Labs helps users get the most out of Grafana, enabling them to take control of their unified monitoring and avoid vendor lock in and the spiraling costs of closed solutions.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Grafana
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