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Grammarly stands with Ukraine. We invite you to do the same. Here are some ways you can help: gram.ly/WeStandWithUkraine---Grammarly's digital writing assistant helps 30 million people and 30,000 teams write more clearly and effectively every day. In building a product that scales across multiple platforms and devices, Grammarly works to empower users whenever and wherever they communicate. Grammarly's values-driven team is growing to support our expanding user base and to continue developing our writing assistant into a truly comprehensive communication partner. With a working model that balances remote work with in-person collaboration at Grammarly's hubs in San Francisco, Kyiv, New York, and Vancouver, the Grammarly team strives to help people around the world connect and be understood.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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