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There is nothing more important to human civilization and our planet than farming: More than 7 billion people depend on farms for healthy and affordable food. Over 40% of land and 70% of fresh water globally is used in farming. Agriculture is a $3 trillion global industry, and the main source of employment in many communities around the world.Led by a team of experienced entrepreneurs, advisors, and investors, Granular is one of the first companies to apply Silicon Valley technology expertise to the agriculture industry. We use software and data science to transform farming, increase transparency, and enable new ways of doing business.Granular is headquartered in San Francisco with offices in Illinois, Iowa, and Georgia.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Granular
could have used journy.io
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