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GrapheneDB is a cloud-based Database-as-a-Service provider for graph databases. It stores data in graphs, the most generic of data structures, and are especially suited for datasets where relationships are relevant. The users have the ability to sign up with it in 30 seconds and start using its users own graph database in production. GrapheneDB was founded in 2012.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
GrapheneDB
could have used journy.io
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