Drive Product-led Growth
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Groove

Groove

https://groove.co
Product-led
Sales-led
Founded
United States

,

2014
Industry
computer software
Employees
187
Community Building

Video Content

Community

Podcast

Newsletter

What is

Groove

?

Groove is a sales productivity platform that enables revenue leaders to boost revenue-per-rep across every division of the enterprise. Groove automates administrative tasks and makes Salesforce easy to access and update from everywhere a seller works – in the office, at home, or on the road. Whether it’s creating repeatable playbooks or using AI to synthesize complex data into actionable insights, Groove empowers sellers to operate at peak performance. More than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for over three consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. To learn more, visit https://groove.co.

Groove

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Groove

could have used journy.io

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