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Gumlet

Gumlet

https://gumlet.com
Product-led
Sales-led
Founded
United States

,

2019
Industry
computer software
Employees
20
Community Building

Video Content

Community

Podcast

Newsletter

What is

Gumlet

?

Gumlet Insights gives you actionable data into every aspect of the video to make data-driven decisions. Drill down the data to an individual user or a single view instant with ease. With Gumlet Insights, you can: - Track video engagement in real-time - Measure latency and re-buffering metrics and eliminate them - Segment data across geographies, platforms, etc. - Have a single source of truth across platforms and teams

Gumlet

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Gumlet

could have used journy.io

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