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HappyCo is the leading real-time property operations platform for the Multifamily real estate industry. Through mobile inspections, remote monitoring and real-time reporting, HappyCo empowers apartment operators to increase resident satisfaction, bolster risk reduction, and increase operating efficiency across their portfolio. Our mobile and web applications drive standardized, high-quality data collection for unit and property inspections to reduce operating costs, optimize maintenance and turn, and ensure a quality resident experience with real-time visibility.HappyCo was founded in Adelaide, Australia in 2011 by successful entrepreneur turned real estate investor Jindou Lee and software engineer Andrew Mackenzie-Ross. With over 1.5 million units under management, HappyCo today is used by thousands of companies and its marquee product Happy Inspector has captured more than 100 million items inspected worldwide. Our mission is to deliver mobile and cloud business software that delights users and makes work happier.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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HappyCo
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