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Heads Up is a personalized health analytic platform bringing all of fitness and health data in one place. The platform is solving the data fragmentation problem in healthcare. They uniquely integrate clinical data with lifestyle data and provide data-driven tools for transforming the way to manage their health. Heads Up give the full control over all your data with advanced tools specifically designed for health optimizers and high performers. They provide visualization, analysis, reporting, and collaboration tools to help the user drive successful and measurable health outcomes. Heads Up was founded in 2014 and is headquartered in Scottsdale, Arizona, United States.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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