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Help Scout provides the affordability, flexibility, and power growing businesses need to scale. It gives you the simplicity to start right away, the power to grow, and the human-centered approach to delight your customers. Loyal customers are at the heart of every growth strategy, and those relationships start with the support team. Help Scout is a dedicated customer support platform built specifically for the needs of growing businesses. It gives you the simplicity to start right away, the power to grow, and the human-centered approach to turn customers into advocates. 12,000+ beloved brands in 140 countries trust Help Scout as the backbone of their support team.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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