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Hevo Data is a software-as-a-service company that provides an automated data pipeline platform. The company was founded in 2017 by Manish Jethani and Sourabh Agarwal and is based in San Francisco, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Hevo Data
could have used journy.io
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