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Hevo is an Automated Unified Data Platform that helps companies understand their users and customers better.Using Hevo, companies can build a 360-degree view of their customers by combining data from multiple disparate data sources and applications including sales CRM, advertising channels, marketing tech, financial system software, and customer support products.Data and information stored in these applications are often siloed, and it's difficult for companies to get a complete view of their customers and business metrics. Hevo solves this problem for its customers.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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