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Highspot is an AI-fueled sales enablement platform that helps companies worldwide improve the performance of their sales teams. Its platform specializes in providing intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Its unified sales enablement platform gives revenue teams a single solution to elevate customer conversations and drive repeatable revenue, bringing together native content and guidance, training and coaching, and engagement intelligence – all supported by actionable analytics. The company was founded in 2012 and headquartered in Seatle, Washington.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Highspot
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