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Hightouch is the easiest way to sync customer data from a data warehouse into tools like CRMs, email tools, and ad networks. Sync data from any source (data warehouses, spreadsheets) to 70+ tools, using SQL and without having to rely on favors from Engineering. Leading B2B companies use Hightouch to sync product usage data into Salesforce and B2C companies use Hightouch to sync data into lifecycle and ad marketing tools.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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