Drive Product-led Growth
like the Best

Boldly do what others have done before.
Hive

Hive

https://hive.com
Product-led
Sales-led
Founded
United States

,

2016
Industry
internet
Employees
67
Community Building

Video Content

Community

Podcast

Newsletter

What is

Hive

?

Hive is where teams #MoveFaster. Our productivity tool is used by thousands of companies who want to improve collaboration, stay connected, and get work done faster...without a million browser tabs open. Hive is used by teams at fast-moving companies, including Starbucks, Google, and Toyota, to help them with:-Project management-Integrating tools-Resourcing-Time-Tracking-Proofing and approvals-Note Taking -Task management-Reporting and analytics Want to see what it's all about? Start using Hive for free: app.hive.com/joinJoin Hive and #MoveFaster

Hive

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Hive

could have used journy.io

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