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Holded develops a business management software designed to simplify task management. The company's software covers financial management such as accounting and invoicing to HR, CRM and project and inventory management, enabling organizations to manage every aspect of their business.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Holded
could have used journy.io
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