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HoneyBook is the leading client experience and financial management platform for independent business owners. By combining tools like billing, contracts and client communication, HoneyBook helps business owners get organized so they can provide top-tier service at every step. The opportunity at HoneyBook is huge - service-based businesses are the largest demographic in the freelance workforce at more than 30 million Americans. Our company, like the members we serve, thrives on innovation and creativity; HoneyBook is trusted by service providers across the U.S. and Canada who have booked more than $3 billion in business on its platform. Founded in 2013, HoneyBook is based in San Francisco and funded by Norwest Venture Partners, Aleph, Hillsven Capital, Vintage Investment Partners, Citi Ventures, Our Crowd, Durable Capital Partners LP, Tiger Global Management, Battery Ventures, Zeev Ventures, and 01 Advisors. If you are looking for a values-driven, fast paced and intellectually charged environment, HoneyBook is the right place for you. Join us, we're hiring!
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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