Drive Product-led Growth
like the Best

Boldly do what others have done before.
Hopin

Hopin

https://hopin.com
Product-led
Sales-led
Founded
United Kingdom

,

2019
Industry
internet
Employees
909
Community Building

Video Content

Community

Podcast

Newsletter

What is

Hopin

?

Hopin now supports virtual, hybrid, and in-person events all on one easy to use platform. Built for you to build any event, Hopin makes planning, producing, and reliving event experiences easier than ever.

Hopin

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Hopin

could have used journy.io

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