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The slow, manual days of collating data and feedback are over. Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. It provides product experience insights that show how users behave and what they feel strongly about, so product teams can deliver real value to customers.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Hotjar
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