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HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. HubSpot’s sales application enables sales and service teams to have effective conversations with leads and prospects. HubSpot was founded by Brian Halligan and Dharmesh Shah and is headquartered in Cambridge, Massachusetts with an office in Dublin, Ireland.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
HubSpot
could have used journy.io
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