Drive Product-led Growth
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Impira

Impira

https://impira.com
Product-led
Sales-led
Founded
United States

,

2017
Industry
computer software
Employees
41
Community Building

Video Content

Community

Podcast

Newsletter

What is

Impira

?

Impira is on a mission to make work-life simpler, more productive and more meaningful. That's why we built Impira, an AI platform for business users, not just data scientists. Impira manages unstructured data, such as documents, videos, images, audio, and webpages, and by understanding the context and attributes, bridges this information into a structured format. This unleashes more creativity, improves workflows and data-driven decision making, and builds more efficient operations. Unlike many AI vendors, Impira empowers business users to build and train the models that give structured access to unstructured data to enable new levels of data transparency.

Impira

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Impira

could have used journy.io

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