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Inflection.io is a venture-backed product company that builds marketing technology to power product-led growth. Founded in 2021 by Aaron Bird, Dave Rigotti, and Nakul Ezhuthupally Sibiraj.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Inflection.io
could have used journy.io
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