Drive Product-led Growth
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Inner Trends

Inner Trends

http://www.innertrends.com
Product-led
Sales-led
Founded
United Kingdom

,

2016
Industry
information technology & services
Employees
10
Community Building

Video Content

Community

Podcast

Newsletter

What is

Inner Trends

?

InnerTrends is a product analytics tool that helps product-led companies optimize their app faster, with product usage insights from pre-built reports - based on a unique setup that considers each business' context and goals.Product teams immediately understand the impact of their initiatives across the customer journey, from acquisition and activation to retention and referral. Data experts validate each product analytics setup.

Inner Trends

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Inner Trends

could have used journy.io

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