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Ionic is the leader in enterprise app development, powering 15% of all apps in the app store and thousands of critical enterprise apps. Ionic enables teams to build high quality mobile, desktop, and web apps using standard web technologies and a single code base. The Ionic platform features an open source mobile UI toolkit for building cross-platform apps across iOS, Android, and the web, as well as cloud-based app delivery services to help teams build, publish, and update their apps over time. Ionic’s enterprise platform also includes pre-built solutions for common mobile features such as authentication, biometrics, storage, payments and more, along with premium support and consulting services to help teams tackle every phase of app development and delivery. Ionic is also known as the maker of other popular open source tools, including Capacitor, a cross-platform native runtime that powers the Ionic app experience, and Stencil, a Web Component compiler used to create custom component libraries and design systems at large enterprises like Apple, Amazon, Volkswagen, and more. Ionic works with thousands of enterprise teams and a developer community of millions to provide one of the most productive and enterprise-friendly app platforms in the world.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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