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Mosaic makes financing solar, solar plus energy storage systems and other sustainable home improvements accessible and affordable for homeowners by providing a fast and easy way to apply for financing options. Our mission is to empower millions of people to prosper by creating the best way to finance clean energy.We want to help families make their homes cleaner, smarter, more comfortable, and more resilient — while also reducing their impact on the environment.As of November 2021, Mosaic has surpassed $6 billion in loans funded and helped more than 185,000 households switch to sustainable home improvements.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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