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Kipwise serves as a knowledge management tool that integrates seamlessly with Slack, Google Drive and more, so users can build up their team knowledge base from your daily communication. It enables users to highlight, annotate, and save articles shared in their Slack channel easily for efficient knowledge sharing. The company was founded in 2018 and is headquartered in Tallinn, Harjumaa.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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