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Landbot

Landbot

https://landbot.io
Product-led
Sales-led
Founded
United States

,

2017
Industry
computer software
Employees
69
Community Building

Video Content

Community

Podcast

Newsletter

What is

Landbot

?

Landbot is a simple tool to build conversational websites and improve lead conversion rates. Landbot deploys a familiar rich texting interface as a website navigation tool — meaning site visitors aren’t left to figure out where to click to find stuff on their own. Instead, they’re pro-actively met with an interactive, adaptive messaging thread that uses conversational choice prompts to get them the information they need. Landbot was launched in June 2017 and started as an internal experiment after its makers got frustrated by the vagaries of their own AI chatbots.

Landbot

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

Landbot

could have used journy.io

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