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LastPass

LastPass

https://lastpass.com
Product-led
Sales-led
Founded
United States

,

2008
Industry
computer software
Employees
304
Community Building

Video Content

Community

Podcast

Newsletter

What is

LastPass

?

Collectively they lose more than 10,300 hours per year retrieving lost passwords, making new ones or talking to call center representatives about them. And it gets much worse if a password is stolen and misused. The LastPass team believes online experience can be easier, faster and safer. They go online to connect with people, explore, shop and learn. They certainly don't go online to fuss with passwords or risk their privacy, personal or financial information. Designed by web enthusiasts and skilled application developers, LastPass was created to make the online experience easier and safer for everyone. The lead software developers spend most of their waking hours on the web and bring more than thirty years of combine development, network security and user interface experience to LastPass. The senior team first worked together developing integrated VoIP (voice over the Internet) and e-commerce technology at eStara, Inc. where they designed, built, launched the most widely deployed web-based "Push to Talk", "Call Tracking" and "Click-to-Chat " services in the world. Their clients included leading e-commerce and financial services brands like Amazon, HSBC, Dell, TD Canada Trust, American Express and Yahoo. Millions of end users in over 113 countries rely on their applications every day. eStara was acquired by ATG, Inc. (NASDAQ: ARTG) in 2006 for $50 million.

LastPass

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

LastPass

could have used journy.io

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