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Lattice is the people success platform that brings together all of the tools, workflows, and data needed to help business leaders develop engaged, high-performing employees and winning cultures. By combining continuous performance management, goal-setting, employee engagement, compensation management, career development, and people analytics into one unified solution, Lattice helps HR, People, and Operations teams develop insights that build enviable cultures and drive impactful business outcomes. Ranked on the Inc. 500 Fastest-Growing Private Companies list two years in a row and certified as a Great Place to Work by 99% of its employees, Lattice serves more than 4,000 customers worldwide, including Slack, Asana, Solera Health, Guild Education, and the Los Angeles Dodgers. Learn more about Lattice by visiting: www.lattice.com.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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