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LaunchNotes is the personalized, automated, and secure way to connect their teams and users to their product development lifecycle. The company enables entire organizations to move at the same speed as their dev teams, no matter how fast those teams may be shipping software. It provides the right updates to the right people at the right time so that no one, internally or externally, is ever surprised by product changes.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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LaunchNotes
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