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LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by enterprises and small & medium business, across a diverse set of industries. Businesses that have found fitment with LeadSquared include education institutes (EdTech businesses, colleges, universities, offline and online training institutes), financial services (Insurance providers, loan providers, Fintech businesses), hospitals and wellness clinics, and hospitality businesses among others.Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform. Used by customers from enterprise, medium and small businesses, LeadSquared can scale down as easily as it can scale up. Powerful marketing and sales analytics help organizations stay on top of their business.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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