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Lightspeed's cloud-based Commerce Platform allows small and medium businesses to simplify, scale and create exceptional customer experiences. Offering a full portfolio of solutions including Lightspeed POS, Loyalty, eCommerce, Analytics and Payments, Lightspeed's platform allows merchants and restaurateurs the world over to focus on developing and marketing great consumer experiences while removing the tedious technical aspects of running their operations. Lightspeed's mission is to bring cities and neighbourhoods to life by helping small and medium businesses to thrive.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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