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Livestorm is a developer of a video communication tool designed to engage the audience with better video communication. Its browser-based platform enables teams to organize their online events in one place, from any device they want. It also provides all of the tools needed to create custom landing pages, send promotional emails and reminders, host engaging online events with integrated chat, polls, and Q&A functionalities, and analyze event performance through an advanced analytics dashboard, enabling businesses to incorporate video into any type of communication, to attract, engage and educate their audience. The company was founded in 2016 and is headquartered in Paris, France.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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Livestorm
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