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Lob is the only direct mail automation platform that enables businesses to transform campaign ROI and employee productivity. The Lob platform simplifies workflows by automating the entire direct mail process - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 10,000 businesses rely on Lob to send more than 700 million pieces of mail through the platform.Founded in 2013 and based in San Francisco, Lob is venture-backed by Y Combinator, Polaris Partners, Floodgate, and First Round Capital.Find out more about Lob on our website: https://lob.com.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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