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Lodgify is focused on building direct channel technology which empowers vacation rental owners and property managers to create a professional website and grow direct bookings, free from commissions. The company, which has twice featured in Wired's 100 Hottest European startups list, has raised a total of $7.3 million in venture capital to date. We are an international team of more than 70 people and our HQ is based in Barcelona city center.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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